Establishing Trust

The goal of this branding project was to craft a brand that was immediately warm and welcoming. This brand is all about the customer trusting and feeling comfortable with Milissa the Mid-Wife/Owner.

The challenge I faced with branding Mother Me was their target audience —primarily young expecting mothers who are highly emotional and oftentimes fearful of the journey ahead. Developing something that these young mothers could look at and immediately feel comforted and safe.